Clients

Safera: Rapid Meeting Generation for NordBygg in Just Two Weeks

Introduction

Safera is a Finnish technology company that has been developing intelligent fire safety and ventilation solutions for residential and professional kitchens since 2007. Their smart sensor technology helps hundreds of thousands of people cook more safely by automatically monitoring fire risks, air quality and ventilation.

In spring 2026, just two weeks before the NordBygg exhibition in Stockholm, Safera approached Fontakt with a clear challenge: maximise the value of their participation by ensuring their sales team would meet the right decision-makers during the event instead of relying solely on walk-in traffic.

The target audience consisted of property owners and municipal housing organisations across Sweden.

Timeline

With only two weeks remaining before one of the Nordic region’s largest construction and property exhibitions, we needed to act fast.

Safera needed to reach local decision-makers from property owner and municipal housing organisations, motivate them to visit Safera’s stand at NordBygg, generate qualified conversations before the exhibition and book meetings both during the exhibition and online afterwards.

The biggest constraint was time. There was no room for weeks of campaign planning—the outbound programme had to be built and launched almost immediately. Fontakt already had relevant experience from previous Nordic exhibition-driven outbound campaigns, which allowed the team to quickly structure the outreach approach, define the ICP and launch execution without a long ramp-up phase.

Week 1 – Project Kick-off

During the first week, we aligned with Safera on the outbound strategy and defined a clear focus for NordBygg. The target audience was confirmed (property owners and municipal housing organisations), and the ideal customer profile was refined. Existing customers and previously contacted accounts were excluded to keep outreach strictly focused on new opportunities. A targeted prospect list was built, messaging was finalised, and the calling campaign was launched by the end of the week.

Week 2 – Active Outreach

The second week was fully execution-focused. We ran daily outbound calls to decision-makers within the target segment, our callers went extra mile to get to talk with the decision-maker, shifting quickly from first contact to qualification and meeting booking. As conversations progressed, NordBygg meetings were secured and additional qualified interest was identified. Where in-person attendance was not possible, online meetings were arranged to ensure no opportunities were lost.

For a company like Safera, even a single qualified meeting can represent significant commercial value, which is why the focus was on quality conversations rather than volume alone.

Each conversation was structured to do more than simply “introduce” Safera.

Fontakt designed a focused outbound campaign centred around one clear objective: creating meaningful conversations before the exhibition. Rather than inviting companies through mass email campaigns, our presales specialists contacted carefully selected organisations by phone, speaking directly with decision-makers responsible for property management and municipal housing portfolios. And of course, in the native language.

During the calls, we provided relevant context about their smart kitchen safety and ventilation technology, asked targeted discovery questions about current building safety setups and quickly mapped whether there was any operational relevance or upcoming need within their portfolio. In many cases, the contacted decision-makers already had enough context by the end of the call to treat the NordBygg meeting as a continuation of an informed discussion rather than a cold introduction.

Because of the compressed timeline, execution speed was critical. The project moved from planning to live outreach within days allowing Safera to begin filling its exhibition calendar almost immediately.

Most importantly, Safera entered NordBygg with scheduled meetings already in place, allowing their team to spend less time searching for prospects on the exhibition floor and more time focusing on high-quality, pre-qualified business discussions. When companies plan to participate in exhibitions, it is highly effective to proactively invite the right decision-makers to the event in advance. This shifts the exhibition from passive visibility into a structured meeting environment where you can demonstrate your offering in a much more focused and impactful way with conversations already pre-qualified before the doors even open.

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_{*Photos from Nordbygg site}