TELEMARKETING

B2B telemarketing and cold calling
– we call, you sell

We love making cold calls! We’ll lift the phone for you and deliver clients who’ve already been warmed up.

They’re waiting for our calls.

Detailed preparation, skilfully selected contacts and convincing callers.
That’s how we’ll get clients for you.

472 500

calls made every year

94%

of the people we speak with continue to communicate with us

36 412

new client relationships established every year

How does telemarketing work?

1.We get to know your product or service

  • We get to know your product or service as if we use it daily.
  • Together, we will set the goals we want to achieve with the campaign.
  • We’ll write a convincing call script and train our telemarketers be specialists representing your product or service.

2.We’ll establish a magical Fontakt with the client

  • We’ll create an ideal database of your best clients and similar profiles based thereon.
  • We’ll phone those who might need your product or service and who will welcome our call the most.
  • We can introduce ourselves to the client as your partner or even as someone from your company.

3.We look at the data and plan for the future

  • You can monitor the fruits of our work in real time. This way, you can refine your campaign on an ongoing basis.
  • At the end of the campaign, we’ll analyse the data and provide you with a summary.
  • And repeat what works by copying and adjusting successful campaigns.

Other miracles can be performed over the phone as well.

Sales leads

We’ll separate the wheat from the chaff and bring you the ideal client – someone who is interested and ready to buy. You enter the picture once it’s time to shake hands.

Client meetings

We’ll arrange the client meetings on your behalf. The less you worry about doing business, the better you can refine the service experience.

Updating client information

Personnel changes, priorities change, and your databases become outdated. We check and update your clients’ information – so it remains useful.

Studies and surveys

As the saying goes, data is the new oil. We collect data and conduct research by phone or online. Use them cleverly, e.g., to gain a market advantage.

Sending invitations

Treat your guests respectfully by contacting them directly. We’ll inform them of your events and register their attendance by phone. Who can say no?

Telephone sales

You guessed right. The sales with the best price and quality ratio are made over the phone. We will conclude your contracts, sell your products, and increase your profits.

Clients whose turnover we increased

Fontakt and Alexela have been cooperating since 2011. Thanks to Fontakt’s databases, technology, and specialists, Alexela sells more than 30 million liters of fuel more per year, and this number is growing every year.

14 y of cooperation
214 000 new customers
235m sales growth
Heiti Hääl Alexela / Member of the Board

With the help of the Fontakt team, we were able to make the customer support experience excellent for more than 5,000 online shoppers. A number that is still growing. Many thanks to Fontakt for helping bring Askly to more online stores and improve the quality of e-commerce.

1 y of cooperaton
100 meetings
40 new client relationship
Sandra Roosna Askly / CEO

Personalized CRM for our activities, carefully thought-out preparations and heartfelt implementation of digital marketing solutions along with phone calls are exactly why we cooperate with Fontakt.

12 y of cooperation
7258 new customers
6m € sales growth
Siim Ammon Unibet Arena / CEO

I sincerely recommend working with Fontakt. Their service is unique and combines modern digital solutions with a human approach – person-to-person phone calls.
The result is thoroughly mapped customer information with decision-maker contacts who are ready to wait for a call from a salesperson.
Fontakt’s professionalism and efficiency are remarkable, and working with them will definitely lead to success.

Urmet Raba EV charging solutions sales

As a result of the cooperation with Fontakt over several years, clients interested in insurance services reach us, which significantly saves our time and resources. Fontakt successfully works as an extension of the sales department.

3 y of cooperation
1440 arranged meetings
Tiia Prööm Seesam / Marketing Manager

We finally got a CRM that is flexible, takes into account our business needs and ensures 100% control over the business.

8 y of cooperation
30 000 daily activities in CRM
Erle Laak-Sepp Delfi / Finantsjuht

The Fontakt team is very good at communication and thinks about the fulfillment of the project’s goal. If necessary, suggestions are made during the work and quick changes are made that help achieve the set goals. Agreed activities are carried out correctly and appropriately, and there is a constant overview of the work and a thorough analysis and summary at the end of the project.

Olari Vokk Commercial premises development manager

The information that Fontakt has helped us gather about both the segment and the overall direction of the market has helped us make better strategic decisions.

7 y of cooperation
3725 customer contact
2x sales growth
Miko Siilivask Schneider Electric / Sales Director

Frequently asked questions

Can’t find the answer?
Contact: 
[email protected]

Fontakt’s telemarketing service means that our professional team will contact potential clients on your behalf by phone. Our goal is to introduce your products and services, generate high-quality sales leads, and improve your customer communication. Telemarketing is an effective B2B and B2C marketing solution that helps you reach clients directly and grow your sales.

Telemarketing helps you to:

  • Increase sales and enhance your company’s visibility in the market.
  • Receive real feedback on the market and customer preferences, which can help improve your products and services.
  • Create new customer contacts and generate potential leads.
  • Strengthen relationships with existing clients through personalized communication.

Fontakt creates target customer lists for you, using either your existing database or our compiled lists of qualified contacts. Our telemarketing approach ensures that your calls reach the right decision-makers and potential clients, increasing the effectiveness of your campaign.

Yes, our telemarketing campaigns are completely flexible. You can choose:

  • Campaign objectives (product promotion, lead generation, market research)
  • Call volume and frequency
  • Target audience and region

Fontakt’s telemarketing service is available in multiple languages, allowing you to reach potential clients both domestically and internationally. Our team can represent your company in the following languages:

  • Estonian
  • Latvian
  • Lithuanian
  • Finnish
  • Swedish
  • Russian
  • English
  • German

This ensures that your customer communication is professional and clear in every target market, increasing the quality of your sales leads and the effectiveness of your campaign.

Fontakt B2B telemarketing is ideal for companies that want to:

  • Strengthen customer communication and satisfaction
  • Increase sales and generate new customer contacts
  • Introduce new products or services to the market
  • Collect valuable feedback from clients

Get in touch with us to:

  • Start making calls and begin receiving real feedback and new sales leads
  • Discuss your company’s goals and needs
  • Create a customized telemarketing campaign plan

Contact us today and take the first step toward boosting your sales and growing your business!

What is B2B telemarketing?

Telemarketing means selling and marketing by phone. In B2B telemarketing, a sales rep calls decision-makers at companies to present a product or service, find out their interest and need, and agree on the next step – usually a sales meeting. Cold calling is the first call to a company you have had no previous contact with. Fontakt is a telemarketing company providing B2B telemarketing and cold calling services in seven languages across Estonia, Latvia, Lithuania, Finland and Sweden.

Cold calling new prospectsWe contact companies that do not know you yet and find out their interest.
Appointment settingWe book sales meetings with interested decision-makers in your calendar.
Lead qualificationWe check need, authority and timing before handing a contact over.
Follow-up of marketing leadsWe call web form, trade fair and webinar contacts.
Customer reactivationWe bring past customers and enquiries back into the conversation.
Telephone market researchWe collect market feedback and insights straight from decision-makers.

Who is B2B telemarketing for?Companies selling to other businesses that need more sales meetings or quality leads – IT, manufacturing, logistics, energy, financial and business services. See also appointment setting, B2B lead generation and sales outsourcing.

How much does telemarketing cost?

The cost of telemarketing always depends on your company, target audience and goals, so we prepare a personal offer for every client. The main factors are:

  • target market and language
  • size of the target group and data
  • decision-maker level and industry
  • campaign goal and volume
  • campaign length
  • extra services (database, CRM, reporting)

Leave your contact details – we will call you back, clarify your goals and send you an offer.

Request an offer

Telemarketing FAQ

What is telemarketing?

Telemarketing is selling and marketing products and services by phone. In B2B telemarketing, sales reps call decision-makers at companies to find new customers and book sales meetings.

What is cold calling?

Cold calling is the first call to a potential customer with no previous contact. A well-prepared cold call focuses on the customer’s need rather than aggressive selling.

Is B2B cold calling allowed in the Baltics and Nordics?

B2B cold calling to companies is generally allowed when data protection rules (GDPR) and local regulations are followed and refusals are respected. Fontakt works in line with data protection requirements.

What is the difference between telemarketing and a call centre?

A call centre often handles inbound calls. Fontakt focuses on outbound B2B sales calls: finding new customers and setting appointments.

Which countries and languages do you call in?

Estonia, Latvia, Lithuania, Finland and Sweden – in Estonian, Latvian, Lithuanian, Finnish, Swedish, English and Russian.

How much does telemarketing cost?

The price depends on the target market, audience, volume and goals. Request an offer and we will prepare a personal estimate.

Section background

Interested? We’ll call you. We’re good at it.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.