MARKET RESEARCH
B2B market research: what your customers really think, need and buy?
We call your target group directly – decision-makers at companies in Estonia, Latvia, Lithuania, Finland and Sweden – and give you clear answers you can base decisions on.
Superheroes at your service
5
countries: Estonia, Latvia, Lithuania, Finland and Sweden
7
languages we speak with respondents
B2B
we talk to decision-makers, not random respondents
We find sales leads
We find your potential customers anywhere in the world and build a database of them.
We turn them into customers
We spark interest in your product or service and bring potential customers to you.
We give you sales tools
We hand over tools that make sales, marketing and project management even more efficient.
What is B2B market research and what research do we do?
B2B market research means interviewing decision-makers at companies directly – your customers, potential customers or companies in your target market – to learn their needs, buying behaviour and expectations. Fontakt conducts market research by phone in Estonia, Latvia, Lithuania, Finland and Sweden and speaks to respondents in their native language.
Who is it for? B2B companies planning a new product, a price change or entering a new market, and sales leaders who want to know what their target group really needs before a campaign. Once you have the answers, we can help with the next step too: telemarketing, presales or B2B databases.
Market research you can
base decisions on.
Validate the idea
Check before investing whether your product or service solves a real problem and whether people are willing to pay for it.
Know the buyer
Find out who makes the purchase decision, what their pain points are and what weighs most in the decision.
Understand the market
Assess demand and market potential before entering Estonia, Latvia, Lithuania, Finland or Sweden.
See your competitors
Hear directly from the market how competitors are perceived and how you can stand out.
Find the right price
Understand which price and package are acceptable to your target group – before you publish a price list.
Get warm leads
If a respondent is interested, we pass the contact to your sales team with their consent – so the research brings your first sales opportunities right away.
Market research process
We map the target market and specify who the research really addresses (segments, needs, behaviour)
We gather existing data (market trends, competitors, prices, demand) from reliable sources
We conduct customer interviews and surveys to understand real needs and pain points
We analyse competitors: what they offer, how they position themselves and what works or doesn’t work for them
We synthesise the results and identify patterns and the main opportunities in the market
We prepare clear conclusions and recommendations for product development or market entry
Frequently asked questions
How long does market research take?
It depends on the target group and the number of respondents. Results of a smaller B2B study are usually ready within a few weeks – the exact timeline is set out in the quote.
How much does market research cost?
The price depends on the target group, number of respondents, countries and length of the questionnaire – every study is different. Request a quote and we’ll tailor a solution to your goal.
Can you research foreign markets?
Yes. We conduct research in Estonia, Latvia, Lithuania, Finland and Sweden and speak to respondents in their native language.
Where do the respondents come from?
We use your customer base or our own B2B databases with companies and their decision-makers.
What do I get at the end?
A clear summary of the key findings, the response data and recommendations for next steps.
Is the research GDPR compliant?
Yes. We always introduce ourselves, explain the purpose of the research and process data in accordance with GDPR.
Interested? Let’s talk about your research.
Leave your contact details – we’ll call you back, clarify your question and prepare a research plan with a quote.