PRESALES TELEMARKETING
Let’s grow your sales.
We make the calls, you get really interested contacts on the table. Telemarketing In Baltics and Scandinavia.
What is Presales?
We make sales calls. For your company.
We communicate with your potential customers, determine their interest, and forward the leads to you. So you can focus on closing deals.
This is not just a cold call.
We get to know your customer to give them what matters.
- We identify your customers’ pain points
- We find out their real needs
- We map their current partners and solutions
- We ask industry-specific questions to get the information you need
- We introduce your product/service and generate interest in them
- If necessary, we arrange meetings between you and the decision-maker of the company of interest
- We provide the entire list of decision-makers with mapped interest (interested, neutral, cold) so that you can sell better and focus only on the right people.
Presales results
We find the people for you whose problems your product/service really solves.
The result? A sales pipeline filled with leads and real knowledge – without increasing your sales team.
Our hit rate? Typically 15–20% of the target audience, and these conversations turn into deals.
Recent results
- We represented one of the most well-known car retailers in Estonia: we called 700 precisely validated potential customers, as a result of which we booked 204 test drives with the latest models.
- In the construction sector, 24 very clear buying interests and meeting requests were achieved based on 200 mappings in the Finnish and Swedish markets.
- In a leading metal industry company, we conducted 100 mappings, of which 30 expressed a specific interest in cooperation or a need for our partner’s services.
- In the case of the largest event organization and entertainment center in Estonia, 100 mappings yielded 7 hot sales leads – all large companies that wanted quotes for organizing their events.
Want similar results in your sales pipeline?
How does Presales work?
Sales start with the right targeting:
- Target market identification – we identify the target market to strategically focus on the most valuable customers and find the right contacts and their contact information.
- Personal pre-sales preparation – we learn about your business, identify your strongest selling points, create clear and targeted sales messages, email templates and call scripts to maximize the effectiveness of each contact.
- Pre-sales contact creation (Presales) – Fontakt’s professional team contacts the collected contacts by phone and email, maps their needs and forwards interested customers to your sales team.
Who is it for?
Any B2B company looking to grow sales, strengthen client or partners relationships, gather feedback or expand to new markets.
Presales is especially suitable for companies that do not have their own sales team or that want to scale.
Our customer relationship managers are ready to represent you in Estonian, Russian, German, English, Finnish, Swedish, Latvian and Lithuanian. If necessary, we have the ability to find the right person for other languages.
Clients we helped increase their turnover
Fontakt and Alexela have been cooperating since 2011. Thanks to Fontakt’s databases, technology, and specialists, Alexela sells more than 30 million liters of fuel more per year, and this number is growing every year.
With the help of the Fontakt team, we were able to make the customer support experience excellent for more than 5,000 online shoppers. A number that is still growing. Many thanks to Fontakt for helping bring Askly to more online stores and improve the quality of e-commerce.
Personalized CRM for our activities, carefully thought-out preparations and heartfelt implementation of digital marketing solutions along with phone calls are exactly why we cooperate with Fontakt.
I sincerely recommend working with Fontakt. Their service is unique and combines modern digital solutions with a human approach – person-to-person phone calls.
The result is thoroughly mapped customer information with decision-maker contacts who are ready to wait for a call from a salesperson.
Fontakt’s professionalism and efficiency are remarkable, and working with them will definitely lead to success.
As a result of the cooperation with Fontakt over several years, clients interested in insurance services reach us, which significantly saves our time and resources. Fontakt successfully works as an extension of the sales department.
We finally got a CRM that is flexible, takes into account our business needs and ensures 100% control over the business.
The Fontakt team is very good at communication and thinks about the fulfillment of the project’s goal. If necessary, suggestions are made during the work and quick changes are made that help achieve the set goals. Agreed activities are carried out correctly and appropriately, and there is a constant overview of the work and a thorough analysis and summary at the end of the project.
The information that Fontakt has helped us gather about both the segment and the overall direction of the market has helped us make better strategic decisions.
Before, we mainly searched for new clients project by project, relying on publicly available information. This often meant many potential buyers remained undiscovered, and each cold call was unpredictable.
Now, thanks to the pre-qualified leads we receive from our professional partner, we can be sure that every call reaches a client with a clear intention — and we have the right solutions to meet their needs.
Frequently asked questions
Can’t find the answer?
Contact:
[email protected]
Fontakt’s Presales service is a targeted B2B sales support solution designed to help your sales team reach the right decision-makers and open new business opportunities, mainly through our professional call center services. We learn your business, map customer needs, generate interest, and deliver your sales team qualified leads. Every action is data-driven and focused on increasing sales.
At the heart of the Fontakt Presales service is an in-depth discovery call with the end customer. The goal is to assess the customer’s level of interest and provide your sales team with valuable insights. This mapping process helps you identify which leads are truly “hot” and which require additional nurturing.
During the discovery conversation, we classify each customer’s interest level:
- HOT (H) – The client is directly interested, ready to buy, or requests more detailed information about the product/service.
- NEUTRAL (N) – The client is not actively interested right now but could be a potential customer in the future.
- COLD (C) – The client is not interested, and cooperation is currently not possible.
This clear lead status system gives your sales team a structured overview, making it easier to focus on the hottest prospects and plan next steps effectively.
With Fontakt’s Presales service, you gain access to accurate, high-quality customer data without expanding your in-house sales team. This means you get targeted, data-driven, and proactive call center sales support that increases deal flow, helps you focus on the most promising leads, and keeps costs under control.
The Presales service is designed for:
- B2B companies that want to reach the right decision-makers and open new business opportunities.
- Sales teams that need qualified leads and more insights before investing time into prospects.
- Businesses without their own call center, but who want structured and data-driven sales support.
- Companies looking to keep costs under control while increasing the number of deals closed.
- Organizations operating in highly competitive markets that need to identify sales opportunities quickly.
In simple terms: Presales is for any business that wants to find the right contacts, save their sales team’s time, and grow sales efficiently.
Examples of industries using Presales:
- Automotive companies – we support test drive bookings and generate customer interest.
- IT & technology companies – we help you reach decision-makers and create new business opportunities.
- Industrial & manufacturing companies – we map target groups and connect you with the right partners.
Fontakt’s Presales service is flexible and adaptable across every B2B sector, delivering strategic call center support that leads to faster deals and strengthens your market position.
Fontakt’s Presales service follows a structured, data-driven process to support your sales team and unlock new business opportunities:
- Target market definition – We identify priority offers and target markets, ensuring focus on the most valuable potential clients.
- Precise mapping – We build detailed databases of potential business clients and decision-makers, making sure your sales team reaches the right contacts.
- Personalized presales preparation – We create clear and targeted sales messages, email templates, and call scripts, while training our agents so every interaction is highly effective.
- Presales outreach – Fontakt’s professional team contacts potential clients via phone and email, maps their needs, and passes qualified leads to your sales team so deals can be closed faster.
Fontakt’s goal is to support your sales process long-term through targeted, proactive, and data-driven presales activities in Estonia, the Baltics, and Scandinavia. This ensures your sales team can focus on closing deals instead of collecting data—achieving better results, faster.
The service helps you save time, increase sales opportunities, and speed up deal closures. In addition, Fontakt Presales strengthens customer relationships, supports client retention, maps the market situation, and delivers new strategically important business opportunities.
With Fontakt Presales, your company is assigned dedicated caller(s) who are thoroughly trained in your business and products/services. Unlike traditional call centers that charge per hour or per call, our pricing is based on the value of the mapping process—meaning every meaningful conversation with an end customer that provides quality information about their interest level (HOT, NEUTRAL, COLD). Sometimes multiple calls are made to reach the right decision-maker and gather precise, reliable information.
Average results:
- 10–20 qualified sales leads/meetings per month
- At least 100 mapped companies per month per caller
Yes, Fontakt’s Presales service supports companies that want to expand in the Baltics, Scandinavia, Western Europe, or further. The service combines market analysis, decision-maker outreach, and practical sales support to achieve concrete business results in foreign markets.
Fontakt also collaborates with international partners to ensure local market presence and high-quality contact management across different countries.
Languages and international support:
Fontakt’s call center supports the following languages:
- English
- Estonian
- Finnish
- Swedish
- Latvian
- Lithuanian
- Russian
If needed, we can also provide project-based support in other languages to reach the right decision-makers in your exact target market.
FONTAKT ADVANTAGES
Our business is to grow your business.
Endless resources
We will employ our CRM, services and large databases to serve your company’s goals.
Quick response
We’ll adapt quickly by increasing or reducing our resources based on your ability to supply your clients with products.
A long history
We’ve been engaged in sales since 2007 and during this time we’ve helped about 1,000 companies in 40 countries.
Local experts
We have local experts in each country who know the target market and have experience in B2B sales.
Guaranteed results
If the product you’re offering is useful, competitive and stands out, we always achieve great results.
Ready to find clients
Don’t waste your resources by hiring the wrong people. We’re trained professionals, who do our job well and on a daily basis.