Stig Interior in Germany: Estonian Design Meets German Precision

Stig Interior in Germany: Estonian Design Meets German Precision

Stig Interior (L-Uks), Estonia’s largest manufacturer of sliding doors and wardrobe systems, has been shaping homes since 2004. In early 2024, the company took a bold step: to test the German market and identify new resellers and strategic partners. The goal was clear – to grow the sales pipeline with qualified leads and gather valuable market insights. This export initiative was carried out in close collaboration with Fontakt, whose presales service played a key role in the success of the project.

Objective: Market Testing and Pipeline Expansion

Germany, as Europe’s largest economy, offers vast opportunities for Estonian manufacturers – but also demands a strategic and well-informed approach. Stig Interior set out to:

• Explore the market potential
• Identify relevant decision-makers
• Generate qualified sales leads
• Build a foundation for long-term export growth

Fontakt’s Role: Strategic Outreach and Lead Qualification

Fontakt supported Stig Interior throughout the process, providing a structured and data-driven approach to market entry:

• Target Group Definition & Database Creation: Fontakt mapped out potential partners in Germany’s interior and furniture sector, focusing on decision-makers with real purchasing power.
• Market Analysis & Strategic Planning: Together with Stig Interior, Fontakt analyzed market trends, competition, and consumer behavior to identify the most promising segments.
• Direct Outreach & Interest Generation: Fontakt contacted key decision-makers, identified their needs, and introduced Stig Interior’s product offering.
• Marketing Consent & Information Sharing: Interested parties received additional materials, and marketing permissions were collected for future engagement.
• Lead Handover to Sales Team: All qualified leads and feedback were passed on to the L-Uks sales team for deeper sales activities.

Results: Valuable Insights and New Opportunities

Thanks to the collaboration, Stig Interior:

• Received a steady flow of qualified sales contacts, enabling further development of its export strategy in Germany.
• Gained clear insights into market expectations and needs, helping to refine product positioning and communication.
• Established an initial network of contacts, forming a solid base for future reseller and partnership development.

What This Means for Stig Interior and Fontakt

This project demonstrates that Estonian companies can successfully compete in demanding foreign markets when the approach is strategic and insight-driven. Fontakt’s presales service allowed Stig Interior to focus on its core strengths – product development and sales – while the market entry and lead generation were handled professionally and efficiently.