How to turn Fontakt leads into sales?
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In larger B2B businesses, you don’t need dozens of new clients every month. Often, just 4–5 new sales per month—or even per year—are enough for a company to grow significantly. That means every high-quality lead is extremely valuable.
Fully mapped leads
Fontakt delivers hot leads—or even scheduled meetings—with decision-makers in Estonia and abroad. While most providers just give you a name and email, Fontakt goes several steps further.
We call interested companies, get to know them, and provide you with a complete profile that includes:
- Who they are already working with
- Their biggest current challenges
- Their business goals
- And much more actionable information
We often speak with multiple people in a company to reach the true decision-maker—the person qualified to give real answers and open up.
Why this matters
Fontakt helps you identify which companies are likely to need your product or service today. That means you can skip days or weeks of research and focus only on closing deals. You get all the information you need to start a targeted, personalized conversation that solves real problems.
Essentially, Fontakt helps you filter out which companies might need your product/service today. This means you don’t have to spend days or weeks on preliminary work and can focus solely on closing—because all the necessary information is ready for you to start a targeted, personalized conversation and find real solutions.
1. Respond fast
Contact within the first 24 hours converts significantly better than later outreach. If you get a hot lead via Fontakt, call, email, or LinkedIn message them immediately. Most interested companies will be waiting for your contact. We also provide all the insights you need to make your call effective.
2. Lead with problems, not your service
Fontakt mapping shows each prospect’s biggest challenge. Start there:
“I see your challenge is X. Is this still the main obstacle today?”
This shows you’ve done your homework and sets you apart from typical sales reps who just pitch their service.
3. Build trust with personalized insight
When a client sees that you understand their situation and pain points, trust develops faster. This shortens the sales cycle—you can make real progress in the first call or meeting.
4. Follow up systematically
Even great leads may not buy immediately. Consistent follow-up is key:
- Add Fontakt reports to your CRM (if you don’t have one, let us know – Alexela, ESTO, Delfi Media and others are using our CRM)
- Track each contact, call, or email
- Create a plan with 3–5 touchpoints across different channels (email, call, LinkedIn)
Every follow-up should reference insights from the Fontakt report—making your message relevant and valuable.
5. Provide value before selling
Top salespeople don’t ask for the deal immediately—they provide value first:
- Share a short case study
- Offer a guide or blog post
- Recommend a helpful tool or solution
When prospects see you are genuinely helpful before a contract, they are more likely to decide to work with you.
Summary
Fontakt gives you ready-to-use, fully mapped leads so you can focus only on the most promising contacts. In B2B, just 4–5 strategic sales per month—or even per year—can drive growth. Every high-quality lead from Fontakt could be your next big step toward success.
We operate in Estonian, Russian, English, Latvian, Lithuanian, Finnish, and Swedish. We have delivered proven presales results to clients in Estonia and over 40 other countries.
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