Up-to-date databases = a competitive advantage

In the game of sales and business, success often lies in staying one step ahead of the competition. This doesn’t always require large investments in research and development. Based on Fontakt’s nearly 20 years of hands-on sales experience, we can confidently say that one of the most cost-effective, fastest, yet often underestimated ways to surpass competitors is through high-quality and up-to-date customer databases.

How does an optimized customer database improve sales performance?

• Outdated data means lost opportunities
  Reaching customers with accurate and up-to-date information significantly increases deal volume and keeps you ahead of the competition.
  
• Higher conversion rates
  With fresh B2B databases, sales and marketing teams are equipped with the tools they need to achieve outstanding results.
  
• Stronger customer relationships
  Relying on accurate and up-to-date data allows businesses to build and nurture strong, personalized customer relationships, enhancing the overall product and service experience.
  

• Freed-up resources & increased sales revenue
  Eliminating wasted resources caused by working with outdated information and investing in up-to-date B2B databases allows sales teams to optimize their efforts and focus on high-potential activities that drive greater results.
  
• Good reputation & compliance with data protection laws
  Data security is no longer optional—it is a legal requirement. Outdated and inaccurate data can result in marketing communications that no longer comply with regulations, potentially harming a company’s reputation among customers.

If you’re ready to take your business to new heights, get in touch with us! We’ll help you optimize and enhance your customer databases with valuable business intelligence—not only in Estonia but also in nearly 30 international markets.